Why IN THE CURRENT?
We’re a family from Utah who loves sunshine, water, dirt bikes, and making memories with travel. Like most families, we pack a lot into every trip—so when we traveled to Hawaii and found ourselves limited on luggage space and stuck hauling heavy, slow-drying hotel towels across the resort,
we knew there had to be a better way.
That’s when we discovered Turkish towels. They were soft, compact, dried fast in the humid air, and didn’t come back covered in sand. From that moment on, we took them everywhere—beach days, camping trips, plane rides, road trips, and even into our own home. We realized they were more than just towels—
they made life so much easier!
Our towels are lightweight, soft, oversized, and fast-drying. They take up hardly any space (mom-win!) and shake sand right off—no more bringing the beach home!
We were sold when we could pack 7 towels in the same amount of space as 2 bulky terry towels and our bags didn't kill our shoulders!!
Our towels also super stylish, feel like everyday luxury, and double as beach blankets, airplane wraps, baby shades, or even cute coverups. At home, they save closet space and don’t stink up the bathroom when your kids leave them in a pile. If you know, you know.
We work directly with skilled makers in Turkey using 100% Turkish cotton—no shortcuts, just high-quality towels that actually do what you need them to. Whether you’re camping, flying, beaching, or just trying to keep life simple, our towels are made to keep up with real life.
Live in the current, travel light, and soak it all in. We’ve got you covered.
XOXO
