ABOUT US

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Live IN THE CURRENT

we wouldn't be here without you

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Thanks for being here! 

Read below to learn more our brand built from our families values.. and a bit more about us behind the scenes... 

 

From our most sincere gratitude... 

THANK YOU for being here and supporting us! 

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OUR MOTTO 

In The Current was inspired by creating family memories, going with the flow, enjoying life and being present.

 

Our motto: Live life in the current!

 

We love to travel and believe in experiences over stuff. It was a simple choice to build our brand around products that make adventures easier for our family and yours! 

 

My name is Tiffany, I am the OG of IN THE CURRENT and the visionary behind its passion. I am a mom of 5 energetic, kind and wonderful boys! I am a passionate critical care nurse, I love the sunshine, traveling (any place with water and a beach is preferred), trying new food and visiting new places! We are a family ran business from Utah. 

 Boating, camping, dirt bikes, mountains, red rocks and the smell of pine trees fill our cup! 

 

We began our journey with Turkish Towels when traveling to Hawaii. Limited on luggage space and tired of having to walk to the far away pool to check out hotel towels that were bulky, heavy, never dried in the humid weather and collected tons of sand, we knew there was a better option. This is where our Turkish Towel love began! Since then our towels have traveled every where with us. We have used them on cold beaches as blankets, airplane blankets, shoulder coverups, window blankets to shade our baby and more. Our love runs deepest for their compact size, large coverage, warmth, softness and fast drying features. We also love using them at home, taking up 1/5th closet space with towels that don't fill the bathroom with the smell of mildew is what dreams are made of (especially when stinky boys leave them in a pile on the floor. IYKYK) 

 

Building a brand around Turkish towels that we have used for years and continue to love and utilize on every trip was a simple choice.

 

We value honesty, and integrity.

 

 When sourcing our Turkish towels, we skipped the poor quality manufactures and went straight to 100% Turkish cotton, made in Turkey towels. We work closely with skilled crafters who provide excellent service and quality products. Trust me, this wasn't easy, we spent countless hours finding towels we can stand by and feel confident offering to all of you. Our hope is that you can find the same joy and uses with these towels that our family has. 

 

We hope you can get out and make memories, live in the current of life and enjoy a little more simplicity and comfort with our Turkish towels. 

XOXO 

BEHIND the SCENES

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Together as a family we photograph, content create, store/package/label/ship our products. 

We are so lucky to have MANY friends who help us with the BTS the scenes work and love helping our brand grow!

 

The most important factor considered when creating content is incorporating moms, dads, kids and teenagers in our images. We are a family, creating products for families and this is real life.. 

 

fun, challenging, adventurous, rewarding, happy and fleeting! 

 

We are so happy you are here and hope you will check back often to see the fun creatives we have been up to!